The Plausibility of Sustainability

By Sam Kimberley, March 18


I’m Sam, a 2nd year Accounting and Finance student studying also at Lancaster. I am originally from the South Coast-so Lancaster is a long way north, however not as far away as Montreux! During my first year I minored in management science which enthused me enough to continue into my 2nd year and inspired me to apply to be part of the WBCSD team. I love how in management science you observe the behaviour of the environment, then break it down into a procedural interpretation before analysing and making efforts to improve the behaviour; such processes I consider to mirror that which occurs in WBSCD where sustainable solutions are firstly created by observing current practice before trying to improve or create better solutions.


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My passion for sustainability was rooted from a very young age, with a great teacher of mine engaging me in current physical and environmental issues of the world, inviting me to play an active role in both local and national campaigns. Local campaigns included the ‘Bee Drive’ and a local school’s campaigns to teach children about how to live a sustainable life. Originally, I considered our generation’s ability to induce change minimal, yet following a national ‘Send My Friend to School Campaign’ where myself and a team were invited to the House of Commons as young advisers to help the UK’s response to this campaign, I became aware that I had a voice that was listened too. The purpose of the ‘Send My Friend to School’ campaign was to initiate change and encourage awareness in obtaining all children having access to an education regardless of nationality, race or gender. As a young advisor we provided information surrounding the education issues of the world, particularly with regards to gender equality, with the purpose to instigate change and focus government targets and strategies in order to help meet the worlds Sustainable Development Goals. Working alongside Sarah Brown (Gordon Brown’s wife) and Lynne Featherstone (Minister of State at the Home Office) the highlight of the campaign was Malala Day which I celebrated at the Southbank centre, London. I came to the brilliant realisation that change can happen with the correct attitude, resilience and direction.

Following this realisation, I was motivated to join another team to enter a competition with a waste reducing idea. Our idea which we presented to the ‘Green Dragons’ at the Wipe Out Waste Awards was to substitute a non-reusable PPT plastic used in yoghurt pots for a recyclable PET plastic. As one of the 10 National Finalists, we were invited to Clarence House where we were fortunate to win!-but this is where the hard work really began. After many late nights and long discussions, YeoValley© invited us to their Somerset campus to discuss the logistics of the idea, a year later adopting the PET plastic usage for their yoghurt pots. This started a snowball effect, with Rachel’s Organic© soon adopting the waste reducing behaviour too. To see such a small idea come to fruition was sufficient in committing me to advocating a sustainable future.

I am frustrated with the disparity between the world’s ability to become sustainable and the lack of active change. This is what motivates me to attend the WBCSD and to listen with enthusiasm, learning from the business representatives attending so that I can come back and apply the knowledge I obtain to my studies and hopefully my future career. 

Speak again soon!






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