Michael’s Introduction

profileHey Everyone! To start my first blog, I’d just like to say how excited I am to be going to the WBCSD (World Business Council for Sustainable Development) held in Singapore. I also would like to say how thankful I am to have been given the opportunity of this amazing experience!

So A Bit About Me…

Since this is my first blog, I should probably introduce myself and tell you a bit about me. My name is Michael, I’m a Second Year Business Studies student from a town in Greater Manchester called Altrincham. As part of my degree I’ve decided to specialise in Marketing and OWT (Organisation, Work and Technology). Last year I took interest in several societies in the university and I was corporate liaison officer of the Entrepreneurship Society. Currently, in my spare time I’m either applying for industry placements for next year or watching Films/T.V. shows.

What’s my take on Sustainability?

“Sustainability takes forever. And that’s the point” – William McDonough.

As most countries, companies, charities seek new ways to become more sustainable through direct action or policy making, rewards for them doing so are becoming clearer. T.V. shows like Blue Planet Two on the BBC has led to increased awareness on what polluting the environment is doing to our planet. Only last week one of the major headlines in BBC was from a report into the 39 different rules on recycling plastic between local councils in the U.K. This growing movement is making changes to our mindsets about the environment and consequently effecting business decisions too. Though many people will never make large decisions on sustainability in the world, having the opportunity to see this process during the WBCSD will be an awesome experience for myself, however the true rewards from it will be seen in the weeks, months and years after.

Yet, that’s not to say we as individuals are off the hook. We all have a collective responsibility to see how our consumption damages the environment and act accordingly. This can be selective in purchases, so materials used come from sustainable sources or buying items which can be re-used like refillable water bottles.  Singapore is an apt setting for the Council, as it is a great example of how a city can strive to become sustainable, from its harsh stance on litter, to its system of reusing water multiple time before its allowed to wash out to the sea. Overall, it is through a joint approach that we improve through connecting businesses, governments and consumers to try and have a sustainable future.

Anyway, Thanks for reading along and see you next time ~ Michael Gilmore



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