Whispers from the wild

Today many areas left without forests as a result of logging or fires become desert since the loss of trees leads to the fact that a thin fertile layer of soil is easily washed away by precipitation. Desertification causes a huge number of environmental refugees – the forest was the main or only source of…

Tiny Miracle Workers

“If the bee disappeared off the face of the Earth, man would only have four years left to live” (Einstein et al Kinkade, 2016, p. 211) Why Pollination is so important? Animal pollination plays a vital role as a regulating ecosystem service in nature, by providing food security and nutrition, and maintaining biodiversity and vibrant ecosystems for plants, humans and the…

Every Action has a Reaction

“EVERY single piece of plastic that has ever been created since the 19th century is still SOMEWHERE on our planet. So if it never goes away, where does it go?” is the idea behind the documentary of Plastic Paradise (Wake Up World, 2019, p.1) On the 13th of April in an allotment, the “Marathon” packaging…

4+ cool ideas that help you to be more sustainable

As a student at university, my main priorities are studying hard, feeling good and taking care of my health as much as I can. Some other students’ priorities as I believe are also having a part-time job to help get extra cash. So where does sustainability fit in our priorities? Personally, generating waste (especially plastic…

Waste & the Circular Economy – A child’s dream or reality?

Image taken from GreenBiz There’s no doubt that the Circular Economy (CE) framework is trending in both its academic research and business application since the late 1970’s [1]. Pearce and Turner are two of the key academics behind the CE framework as they described how natural resources influence the economy, provide inputs for production/consumption as…

Agagag! Popeye tricked the world, what’s on your tin?

(Featured Image: Steven Collins | Unsplashphoto ) Spinach! Popeye has been talking about it (and downing it) for 100 years since 1919, but what was the issue? And why is it more important now than ever before? Spinach began its life in Persia, and made its way to China in the early 7th century as a…

The Product Life Cycle is in ‘Decline’

Although often criticised for it its simplicity, the product life cycle (PLC) model is one well known among marketers and academics [1]. It highlights the different stages a product goes through, from when it is first thought up (research and development) to the point it becomes obsolete and removed from the market (decline). However, in…

Thanos: He was wrong about Overpopulation (No spoilers)

(Featured Image: Ben Wallace) “With all six Stones, I could simply snap my fingers.  They would all cease to exist. I call that… mercy.” “And then what?” “I finally rest. And watch the sun rise on a grateful universe. The hardest choices require the strongest wills.” – Thanos: Infinity War Even if you have only seen…

One (slightly greener) Planet

“To exist as a nation, to prosper as a state, to live as a people, we must have trees.” ― Theodore Roosevelt … Or to simply live, we must have trees. Yet the Earth loses 18.7 million acres of forests every year which is equal to 27 football fields every minute. People cut down 15 billion…

Water wastage within clothing manufacturing

(Featured Image by Ewa Kolasinska, Switzerland) Fashion. Constantly changing and always in high demand, but so is water. As many people might agree, there are many issues regarding water and how accessible it is. Many of us take it for granted, often wasting a lot of it. But do we truly know how much water…